Author Archives: mike

Baqer Mohebi Enterprises Teams Up with Monde Nissin to Elevate Lucky Me Noodles in the UAE 7/8/2023


Dubai, August 2023 – The Journey of Lucky Me! Noodles in the UAE continue to soar to greater heights as Baqer Mohebi Enterprises (BME) joins forces with Monde Nissin Corporation to take the brand’s presence to new horizons.

While Lucky Me! Noodles is not new to the Emirates; this exciting partnership with Baqer Mohebi Enterprises marks a significant milestone in the brand’s journey. Leveraging the expertise and extensive distribution network of BME, Lucky Me! is all set to reach more homes and delight even more consumers in the UAE.

Introduced in 1989 by Monde Nissin in the Philippines, Lucky Me! Noodles quickly became the leading instant noodle brand in its home country, with over 70% market share. As a well-known and beloved brand among Filipinos in the UAE, Lucky Me! has already won hearts in the region.

Now, with the backing of Baqer Mohebi Enterprises, Lucky Me! Noodles is ready to take the UAE market by storm. This partnership will empower the brand to thrive and flourish, ensuring wider availability and enhanced visibility across various retail stores in the country.

The strategic alliance between Baqer Mohebi Enterprises and Monde Nissin Corporation is a powerful testament to the shared vision of delivering exceptional products to consumers across the UAE. As BME continues to build and strengthen brands, Lucky Me! Noodles will undoubtedly rise to new heights in the UAE market.

Stay tuned for more exciting updates as Lucky Me! Noodles become even more accessible, adding a flavorful touch to kitchens across the UAE.

#BME #MondeNissin #LuckyMeNoodles #UAE #Partnership #Distribution #MarketExpansion #FoodIndustry #BuildingBrands #Collaboration


SAF 50 years anniversary
Saf-Insant® 50th Anniversary 25/5/2023

In a remarkable celebration of its 50th anniversary, Saf-instant yeast, the renowned baking brand, in association with their highly reputed UAE Distributor M/s. Baqer Mohebi Enterprises, hosted an extraordinary Master Baking Class on May 17, 2023.  

Held at their state-of-the-art Lesaffre Gulf Baking Center in Dubai Silicon Oasis, this milestone event attracted 12 prominent influencers from the culinary world. For five decades, Saf-insant yeast has been synonymous with quality and reliability in the baking industry. With a rich heritage and a legacy of providing bakers with exceptional products, Saf-instant yeast has become a trusted companion in kitchens around the world.

Led by the esteemed Lesaffre Gulf FZE Baking Center Chef Pascal Neau, the class proved to be an outstanding success. This Baking Masterclass with Saf-instant brought together a group of influential figures in the culinary realm. These influencers, with their vast knowledge and dedicated followings, have made significant contributions to the world of baking.

The event provided them with a unique opportunity to enhance their skills, network with fellow baking enthusiasts, and gain insights from Chef Pascal, a distinguished expert in the field. Renowned for his mastery of the culinary arts, Chef Pascal’s presence at Baking Masterclass elevated the event to new heights. With a wealth of experience and accolades in the baking industry, Chef Pascal captivated the participants with his profound knowledge and contagious passion for baking.

M/s. Baqer Mohebi Enterprises continues to be a highly respected distributor in the United Arab Emirates, as they actively support and market all their brands in the region.

Baqer Mohebi Enterprises signs a strategic partnership with AJEEB Foods. 12/5/2023

We are pleased to inform you that Baqer Mohebi Enterprises has entered into a strategic partnership with AJEEB Foods.

“AJEEB” is a fast-growing food brand in the market, providing the highest quality & premium products at the best prices to consumers in the MENA region. They have 170+ SKUs, including canned tuna, vine leaves, sardines, fava beans, cheese, corned beef, pasta sauce, etc.

AJEEB’s parent company, Switch Foodstuff Trading, has recently formed a strategic partnership with Baqer Mohebi Enterprises to facilitate the distribution of consumer goods.

Mr Ahmed Gawish (Group CEO of F&S Holdings and the father of AJEEB) commented on this venture – “ This distributorship has been in the pipeline for a while now, and we are excited to finally announce it to the public. AJEEB is my child, and nothing makes me prouder than seeing how far it has come from humble beginnings. This is only the beginning, and with Baqer Mohebi Enterprises, we will make AJEEB the biggest food brand in the Middle East!

At present, Baqer Mohebi Enterprises caters to more than 6000 customers, offering a range of over 7000 SKUs from more than 40 top-tier international brands in the United Arab Emirates. The Baqer Mohebi Enterprises consumer division will soon make AJEEB Foods accessible to all retail stores in the UAE.

Iftar 2023 27/4/2023

The spirit of Ramadan is one of reflection, gratitude, and giving. Zainal Baqer Mohebi LLC team in Oman came together for Iftar. What a wonderful evening of togetherness and gratitude.
Ramadan Kareem.


Philibert Savours – To feed better while respecting Humans and Nature. 12/4/2023

Philibert Savours offers a range of high-added-value ingredients for bakery products, patisserie, Viennese pastries, chocolates, and ice creams, as well as ingredients for caterers and the restaurant trade.

All the tastes, technical aspects, and functionality of their products have been developed to deliver optimal working qualities in a production environment as well as respecting craft values.

For more than 30 years, Philibert savours have been a market leader in the conception, production and marketing of liquid and dehydrated sourdough. Baqer Mohebi Enterprises LLC, HORECA department’s proactive approach helps brands like Philibert to cover 100% industry in hotels, cafes, bakeries, catering houses, malls, and offices in UAE.

 Here’s a glimpse of Philibert at Gulfood 2023.

The future of food is plant-based, and it tastes incredible. 29/3/2023

Upfield is the #1 producer of plant-based spreads globally, with iconic brands FLORA, RAMA, BLUE BAND, PROACTIV, BECEL, and COUNTRY CROCK. They are also the proud owners of the leading vegan cheese brand, VIOLIFE.

Zainal Baqer Mohebi LLC, a subsidiary company of Baqer Mohebi Enterprises, represents Upfield and its brands in Oman for marketing and distribution.

Today, Upfield and Zainal Baqer Mohebi LLC have a vision to partner and create a “Better Plant-Based Future,” beginning from product development to environmental performance.

Below are some brands which M/s. Zainal Baqer Mohebi markets in Oman:


Good food starts with natural and simple ingredients. Flora is one of Upfield’s latest product innovations and is the only 100 per cent plant-based cream and butter without any allergens.


Violife is a range of award-winning vegan products made from coconut oil. All Violife products are free from dairy, preservatives, casein, lactose, gluten, nuts, and soya. Violife comes from the Greek word “Vios”, which means “life”. So, it is actually life squared – live life to the full!   Violife brings people together by making food for everyone. Violife is 100% vegan and 100% delicious – you don’t have to be a vegan to enjoy it.

Blue Band

Blue Band Spread has been carefully made for the growth and development of children and can be an important part of a balanced diet and healthy lifestyle.  Blue Band is a blend of selected pure vegetable healthy fats and important vitamins that deliver essential fats to the body – which the body requires for growth and development but cannot produce.

Here’s our coverage in the video of the presence of Upfield in Gulfood 2023.