In 2018, Twinings developed a new range of refreshing infusions labeled ‘Infuso’.
To launch it in the UAE, BME’s Sales & Marketing team came up with an innovative and visionary approach. They created special product stands and positioned them close to the fruit section of retail stores – to highlight the uniqueness of the infused fruits and herbs in Infuso.
By cross-merchandising the stands outside their normal areas, BME has given them unusual and interesting attention value in the strategically selected outlets. It’s proving to be a great way to showcase these new flavors and win customer understanding and interest.