Britannia reaches its 100 years and at BME the centenary of one of its oldest clients is an occasion to celebrate as well, with visits from Britannia’s top officers.
Gerolsteiner Sparking Water comes to the UAE, where BME plans to make the brand as big as it is in Germany with launches in leading retail chains.
Twinings launches its INFUSIO infusions and BME takes the unconventional merchandising approach in stores to make the new brand ‘pop out’.