Articles

Dubai, August 2023 – The Journey of Lucky Me! Noodles in the UAE continue to soar to greater heights as Baqer Mohebi Enterprises (BME) joins forces with Monde Nissin Corporation to take the brand’s presence to new horizons.

While Lucky Me! Noodles is not new to the Emirates; this exciting partnership with Baqer Mohebi Enterprises marks a significant milestone in the brand’s journey. Leveraging the expertise and extensive distribution network of BME, Lucky Me! is all set to reach more homes and delight even more consumers in the UAE.

Introduced in 1989 by Monde Nissin in the Philippines, Lucky Me! Noodles quickly became the leading instant noodle brand in its home country, with over 70% market share. As a well-known and beloved brand among Filipinos in the UAE, Lucky Me! has already won hearts in the region.

Now, with the backing of Baqer Mohebi Enterprises, Lucky Me! Noodles is ready to take the UAE market by storm. This partnership will empower the brand to thrive and flourish, ensuring wider availability and enhanced visibility across various retail stores in the country.

The strategic alliance between Baqer Mohebi Enterprises and Monde Nissin Corporation is a powerful testament to the shared vision of delivering exceptional products to consumers across the UAE. As BME continues to build and strengthen brands, Lucky Me! Noodles will undoubtedly rise to new heights in the UAE market.

Stay tuned for more exciting updates as Lucky Me! Noodles become even more accessible, adding a flavorful touch to kitchens across the UAE.

#BME #MondeNissin #LuckyMeNoodles #UAE #Partnership #Distribution #MarketExpansion #FoodIndustry #BuildingBrands #Collaboration

In a remarkable celebration of its 50th anniversary, Saf-instant yeast, the renowned baking brand, in association with their highly reputed UAE Distributor M/s. Baqer Mohebi Enterprises, hosted an extraordinary Master Baking Class on May 17, 2023.  

Held at their state-of-the-art Lesaffre Gulf Baking Center in Dubai Silicon Oasis, this milestone event attracted 12 prominent influencers from the culinary world. For five decades, Saf-insant yeast has been synonymous with quality and reliability in the baking industry. With a rich heritage and a legacy of providing bakers with exceptional products, Saf-instant yeast has become a trusted companion in kitchens around the world.

Led by the esteemed Lesaffre Gulf FZE Baking Center Chef Pascal Neau, the class proved to be an outstanding success. This Baking Masterclass with Saf-instant brought together a group of influential figures in the culinary realm. These influencers, with their vast knowledge and dedicated followings, have made significant contributions to the world of baking.

The event provided them with a unique opportunity to enhance their skills, network with fellow baking enthusiasts, and gain insights from Chef Pascal, a distinguished expert in the field. Renowned for his mastery of the culinary arts, Chef Pascal’s presence at Baking Masterclass elevated the event to new heights. With a wealth of experience and accolades in the baking industry, Chef Pascal captivated the participants with his profound knowledge and contagious passion for baking.

M/s. Baqer Mohebi Enterprises continues to be a highly respected distributor in the United Arab Emirates, as they actively support and market all their brands in the region.

Philibert Savours offers a range of high-added-value ingredients for bakery products, patisserie, Viennese pastries, chocolates, and ice creams, as well as ingredients for caterers and the restaurant trade.

All the tastes, technical aspects, and functionality of their products have been developed to deliver optimal working qualities in a production environment as well as respecting craft values.

For more than 30 years, Philibert savours have been a market leader in the conception, production and marketing of liquid and dehydrated sourdough. Baqer Mohebi Enterprises LLC, HORECA department’s proactive approach helps brands like Philibert to cover 100% industry in hotels, cafes, bakeries, catering houses, malls, and offices in UAE.

 Here’s a glimpse of Philibert at Gulfood 2023.

Upfield is the #1 producer of plant-based spreads globally, with iconic brands FLORA, RAMA, BLUE BAND, PROACTIV, BECEL, and COUNTRY CROCK. They are also the proud owners of the leading vegan cheese brand, VIOLIFE.

Zainal Baqer Mohebi LLC, a subsidiary company of Baqer Mohebi Enterprises, represents Upfield and its brands in Oman for marketing and distribution.

Today, Upfield and Zainal Baqer Mohebi LLC have a vision to partner and create a “Better Plant-Based Future,” beginning from product development to environmental performance.

Below are some brands which M/s. Zainal Baqer Mohebi markets in Oman:

Flora

Good food starts with natural and simple ingredients. Flora is one of Upfield’s latest product innovations and is the only 100 per cent plant-based cream and butter without any allergens.

Violife

Violife is a range of award-winning vegan products made from coconut oil. All Violife products are free from dairy, preservatives, casein, lactose, gluten, nuts, and soya. Violife comes from the Greek word “Vios”, which means “life”. So, it is actually life squared – live life to the full!   Violife brings people together by making food for everyone. Violife is 100% vegan and 100% delicious – you don’t have to be a vegan to enjoy it.

Blue Band

Blue Band Spread has been carefully made for the growth and development of children and can be an important part of a balanced diet and healthy lifestyle.  Blue Band is a blend of selected pure vegetable healthy fats and important vitamins that deliver essential fats to the body – which the body requires for growth and development but cannot produce.

Here’s our coverage in the video of the presence of Upfield in Gulfood 2023.

The world’s largest global food and beverage sourcing event, Gulfood, under the theme of One Source of The World, kicked off on February 20. The mega event was held till February 24 and brought together F&B communities worldwide to chart the way forward for this rapidly-evolving sector.

The show’s 28th edition was recorded to be 30 percent larger than previous years, with 1,500 of the 5,000+ exhibitors participating from 125 countries.

Baqer Mohebi Enterprises and Mohebi Logistics showcased a vast selection of premium products and services in FMCG marketing, distribution, and logistics. Here’s our coverage in photos of Gulfood, the most exciting food event to date!

Baqer Mohebi Supermarket are offering all shoppers a chance to win up to 3 Kg of pure Gold in the Daily Gold Rush Promotion. 

This promotion started on 20th September and will continue until 3rd December 2022.   Four branches of our Supermarkets are conducting the promotion. i.e. Rolla – Bur Dubai, Satwa- Dubai, Al Nahda – Dubai and Abu Hail – Dubai.

How to participate:

1. Collect one Raffle coupon on every purchase of AED 100/-.
2. Enter your details on the coupon and drop your coupon into the drop box.
3. Each day, Four lucky winners from Four supermarkets will win 10 Gms of pure gold. 

This promotion has seen tremendous success, and the first 40 winners received gold bars on 09th September 2022 at Rolla- Bur Dubai and Abu Hail – Dubai Branch.