The future of food is plant-based, and it tastes incredible. 29/3/2023

Upfield is the #1 producer of plant-based spreads globally, with iconic brands FLORA, RAMA, BLUE BAND, PROACTIV, BECEL, and COUNTRY CROCK. They are also the proud owners of the leading vegan cheese brand, VIOLIFE.

Zainal Baqer Mohebi LLC, a subsidiary company of Baqer Mohebi Enterprises, represents Upfield and its brands in Oman for marketing and distribution.

Today, Upfield and Zainal Baqer Mohebi LLC have a vision to partner and create a “Better Plant-Based Future,” beginning from product development to environmental performance.

Below are some brands which M/s. Zainal Baqer Mohebi markets in Oman:


Good food starts with natural and simple ingredients. Flora is one of Upfield’s latest product innovations and is the only 100 per cent plant-based cream and butter without any allergens.


Violife is a range of award-winning vegan products made from coconut oil. All Violife products are free from dairy, preservatives, casein, lactose, gluten, nuts, and soya. Violife comes from the Greek word “Vios”, which means “life”. So, it is actually life squared – live life to the full!   Violife brings people together by making food for everyone. Violife is 100% vegan and 100% delicious – you don’t have to be a vegan to enjoy it.

Blue Band

Blue Band Spread has been carefully made for the growth and development of children and can be an important part of a balanced diet and healthy lifestyle.  Blue Band is a blend of selected pure vegetable healthy fats and important vitamins that deliver essential fats to the body – which the body requires for growth and development but cannot produce.

Here’s our coverage in the video of the presence of Upfield in Gulfood 2023.

Gulfood 2023 10/3/2023


The world’s largest global food and beverage sourcing event, Gulfood, under the theme of One Source of The World, kicked off on February 20. The mega event was held till February 24 and brought together F&B communities worldwide to chart the way forward for this rapidly-evolving sector.

The show’s 28th edition was recorded to be 30 percent larger than previous years, with 1,500 of the 5,000+ exhibitors participating from 125 countries.

Baqer Mohebi Enterprises and Mohebi Logistics showcased a vast selection of premium products and services in FMCG marketing, distribution, and logistics. Here’s our coverage in photos of Gulfood, the most exciting food event to date!







Daily Gold Rush Promotion 2022 10/10/2022


Baqer Mohebi Supermarket are offering all shoppers a chance to win up to 3 Kg of pure Gold in the Daily Gold Rush Promotion. 

This promotion started on 20th September and will continue until 3rd December 2022.   Four branches of our Supermarkets are conducting the promotion. i.e. Rolla – Bur Dubai, Satwa- Dubai, Al Nahda – Dubai and Abu Hail – Dubai.

How to participate:

  1. Collect one Raffle coupon on every purchase of AED 100/-.
  2. Enter your details on the coupon and drop your coupon into the drop box.
  3. Each day, Four lucky winners from Four supermarkets will win 10 Gms of pure gold. 

This promotion has seen tremendous success, and the first 40 winners received gold bars on 09th September 2022 at Rolla- Bur Dubai and Abu Hail – Dubai Branch. 



Gulfood 2022 Up Close 18/2/2022

Baqer Mohebi Enterprises and Mohebi Logistics successfully presented FMCG services, premium brand representation, distribution and logistics at this year’s 27th edition Gulfood.

Here’s our coverage in photos of Gulfood, the most exciting yearly food event.

Continued robust presence at Gulfood 2021 28/2/2021

Baqer Mohebi Enterprises and Mohebi Logistics once again showcased a vast selection of premium products and services in the fields of FMCG marketing, distribution and logistics. This year’s 26th edition of Gulfood Live-in-person theme ushered in partners, sponsors and guests in a welcoming environment adhering to safety guidelines.

Here’s our coverage in photos of Gulfood, the most exciting food event to date!

Strong presence at Gulfood 2020 26/2/2020

As prominent exhibitors, Baqer Mohebi Enterprises and Mohebi Logistics showed their many visitors how they aligned with the show’s theme ‘Rethinking Food’ to take brand support to the next level.

Here’s our photo coverage of the Gulf’s dynamic and exciting food event of the year!

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