Consumer

Dubai, August 2023 – The Journey of Lucky Me! Noodles in the UAE continue to soar to greater heights as Baqer Mohebi Enterprises (BME) joins forces with Monde Nissin Corporation to take the brand’s presence to new horizons.

While Lucky Me! Noodles is not new to the Emirates; this exciting partnership with Baqer Mohebi Enterprises marks a significant milestone in the brand’s journey. Leveraging the expertise and extensive distribution network of BME, Lucky Me! is all set to reach more homes and delight even more consumers in the UAE.

Introduced in 1989 by Monde Nissin in the Philippines, Lucky Me! Noodles quickly became the leading instant noodle brand in its home country, with over 70% market share. As a well-known and beloved brand among Filipinos in the UAE, Lucky Me! has already won hearts in the region.

Now, with the backing of Baqer Mohebi Enterprises, Lucky Me! Noodles is ready to take the UAE market by storm. This partnership will empower the brand to thrive and flourish, ensuring wider availability and enhanced visibility across various retail stores in the country.

The strategic alliance between Baqer Mohebi Enterprises and Monde Nissin Corporation is a powerful testament to the shared vision of delivering exceptional products to consumers across the UAE. As BME continues to build and strengthen brands, Lucky Me! Noodles will undoubtedly rise to new heights in the UAE market.

Stay tuned for more exciting updates as Lucky Me! Noodles become even more accessible, adding a flavorful touch to kitchens across the UAE.

#BME #MondeNissin #LuckyMeNoodles #UAE #Partnership #Distribution #MarketExpansion #FoodIndustry #BuildingBrands #Collaboration

We are pleased to inform you that Baqer Mohebi Enterprises has entered into a strategic partnership with AJEEB Foods.

“AJEEB” is a fast-growing food brand in the market, providing the highest quality & premium products at the best prices to consumers in the MENA region. They have 170+ SKUs, including canned tuna, vine leaves, sardines, fava beans, cheese, corned beef, pasta sauce, etc.

AJEEB’s parent company, Switch Foodstuff Trading, has recently formed a strategic partnership with Baqer Mohebi Enterprises to facilitate the distribution of consumer goods.

Mr Ahmed Gawish (Group CEO of F&S Holdings and the father of AJEEB) commented on this venture – “ This distributorship has been in the pipeline for a while now, and we are excited to finally announce it to the public. AJEEB is my child, and nothing makes me prouder than seeing how far it has come from humble beginnings. This is only the beginning, and with Baqer Mohebi Enterprises, we will make AJEEB the biggest food brand in the Middle East! ”

At present, Baqer Mohebi Enterprises caters to more than 6000 customers, offering a range of over 7000 SKUs from more than 40 top-tier international brands in the United Arab Emirates. The Baqer Mohebi Enterprises consumer division will soon make AJEEB Foods accessible to all retail stores in the UAE.

The world’s largest global food and beverage sourcing event, Gulfood, under the theme of One Source of The World, kicked off on February 20. The mega event was held till February 24 and brought together F&B communities worldwide to chart the way forward for this rapidly-evolving sector.

The show’s 28th edition was recorded to be 30 percent larger than previous years, with 1,500 of the 5,000+ exhibitors participating from 125 countries.

Baqer Mohebi Enterprises and Mohebi Logistics showcased a vast selection of premium products and services in FMCG marketing, distribution, and logistics. Here’s our coverage in photos of Gulfood, the most exciting food event to date!

Baqer Mohebi Enterprises and Mohebi Logistics successfully presented FMCG services, premium brand representation, distribution and logistics at this year’s 27th edition Gulfood.

Here’s our coverage in photos of Gulfood, the most exciting yearly food event.

Baqer Mohebi Enterprises and Mohebi Logistics once again showcased a vast selection of premium products and services in the fields of FMCG marketing, distribution and logistics. This year’s 26th edition of Gulfood Live-in-person theme ushered in partners, sponsors and guests in a welcoming environment adhering to safety guidelines.

Here’s our coverage in photos of Gulfood, the most exciting food event to date!

As prominent exhibitors, Baqer Mohebi Enterprises and Mohebi Logistics showed their many visitors how they aligned with the show’s theme ‘Rethinking Food’ to take brand support to the next level.

Here’s our photo coverage of the Gulf’s dynamic and exciting food event of the year!