Rediscover Green Tea 7/3/2017 Although the design is uniquely ‘Green’ and differentiates the Green teas from the Black teas and Infusions, the centralized brand logo and product information are the clear links that bring the range together as one family. Read more
Volvic sponsors ‘Tough Mudder’ UAE-style 3/3/2017 Last December, Volvic sponsored the UAE version of Tough Mudder.This 2-day competition, run over 15+ kilometers and 20+ obstacles, is referred to as ‘Probably the Toughest Event on the Planet’. Read more
Trending in UAE’s Retail and Horeca Industry 26/4/2016 Innovating, moving forward to the next level and predicting market trends are key elements in fulfilling the evolving habits of consumers. Outdoor family entertainment venues, the recent growth in pop-up markets and souks have all contributed to a boost in the retail and food industry. Read more
Six new Twinings tea flavours 26/4/2016 With a bright new pack design and six new flavours introduced into GCC markets, Twinings Tea is again showing why it's the preferred brand of Premium tea lovers. Read more
Brands with BME outperform other FMCG brands 26/4/2016 There was a significant divergence in market performance in 2015 between product brands managed by BME and other FMCG brands sold in the UAE. Read more