
Tobacco


Cigar splendour in Dubai’s hot spot
BME inaugurates its latest La Casa Del Habano franchise in trendy City Walk.
BME is proud to launch its third franchise of La Casa Del Habano in City Walk Dubai, one of the most popular places in town.
Just a few steps away from the Rolls-Royce Car Boutique and the Dubai Arena, this location is a hot-spot of luxury, fashion and hospitality. It promises a steady stream of visitors to the new La Casa Del Habano store.
(L to R) Walid Saleh (CEO, Phoenicia Cyprus), Mohammed Mohebi (CEO, Zainal Mohebi Holdings), Fares Nasr (Head of Tobacco Division, BME) & Jose Maria Lopez Inchaurbe, (Development Vice-President, Habanos S.A.)
Mohammed Mohebi with Rodrigo Malmierca Diaz, Minister of Foreign Trade and Investment, Republic of Cuba, and the Cuban delegation at La Casa Del Habano in City Walk, Dubai
La Casa Del Habano – 20 years of exquisiteness
BME celebrates two decades since its first introduction of La Casa Del Habano, one of the world’s most exquisite cigar franchises, into the region. And what a fascinating journey it has been.
Franchise development
The first outlet opened in the heart of Deira, Dubai in The Shopping Boulevard at the Intercontinental Hotel in 1998, today called the Radisson Blu, which was then moved to the famous Deira Twin Tower.
As the city developed further, so too did the store – moving to a pristine spot at The Shopping Boulevard, one of Dubai’s iconic sites with the famed Jumeirah Emirates Towers. It has prospered there for the last 17 years.
In pace with the UAE’s economic and geographic growth, BME placed La Casa Del Habano in the country’s capital, Abu Dhabi, within the prestigious Abu Dhabi Mall. This was followed in 2008 by the opening of a combined store and lounge at The Walk, Jumeirah Beach Residence, a prime location opposite the Ritz Carlton in the Dubai Marina district.
Today, BME celebrated its third franchise of La Casa Del Habano in one of the most prestigious locations in town at the City Walk Dubai which is situated in the heart of the luxury, fashion and hospitality district.
More than a store
Much has changed since the first La Casa Del Habano store opened in Cancun, Mexico in 1990. The business model evolved from just selling Cuban cigars to creating a hospitality center where clients come to spend time with like-minded friends – exploring Cuban cigar development and relaxing over a Habano.
The franchise also added a strong educational element. Those interested in cigars can now learn about the Cuban cigar culture – the history of tobacco growing and Cuba’s attractions.
La Casa Del Habano – stores
Abu Dhabi – Abu Dhabi Mall (+971 2 644 1505)
Dubai – The Walk, Jumeirah Beach Residence (+971 4 423 3666)
– Dubai Duty Free/T3 Departures (+971 4 216 2453)
– City Walk, Dubai (+971 4 589 7508)
Oman – Oasis By The Sea, Shatty Al Qurum (+968 2 4693141)
The name ‘La Casa Del Habano’ is an internationally registered trademark owned by Corporation Habanos SA.

