BME inaugurates its latest La Casa Del Habano franchise in trendy City Walk, one of the most popular places in Dubai.

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Cigar Quiz 9/12/2018

Time for a word search!  This matrix contains 12 of the 27 brands that belong to the Habanos SA Company. You can go horizontally, vertically and even in reverse. Can…

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TOBACCO 9/12/2018

BME celebrates two decades since its first introduction of La Casa Del Habano, one of the world’s most exquisite cigar franchises, into the region.

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HORECA 9/12/2018

An eye-catching napkin on the table just steals your attention, doesn’t it? Duni in the UAE wanted to find the winning design so they ran a profile print competition between July and September 2018.

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CONSUMER 9/12/2018

(L to R) Mukesh Dhoundiyal, Babu Kaimal, Nagaraj Yellapragada, Krishna Murthy Janardhanan (Britannia Regional Manager) and Srikanth Mallampalli    UAE plays a key role in Britannia’s centennial celebrations Britannia Industries,…

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BME innovates with Twinings ‘INFUSO’ infusions launch 2/12/2018

This year, Twinings developed a new range of refreshing infusions labeled ‘Infuso’.

To launch it in the UAE, BME’s Sales & Marketing team came up with an innovative and visionary approach. They created special product stands and positioned them close to the fruit section of retail stores – to highlight the uniqueness of the infused fruits and herbs in Infuso.

Cross-merchandising the stands outside their normal areas has given them unusual and interesting attention value in the strategically selected outlets. It’s proving to be a great way to showcase these new flavors and win customer understanding and interest

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