Cigar Quiz 9/12/2018

Time for a word search!  This matrix contains 12 of the 27 brands that belong to the Habanos SA Company. You can go horizontally, vertically and even in reverse. Can…

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TOBACCO 9/12/2018

BME celebrates two decades since its first introduction of La Casa Del Habano, one of the world’s most exquisite cigar franchises, into the region.

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HORECA 9/12/2018

An eye-catching napkin on the table just steals your attention, doesn’t it? Duni in the UAE wanted to find the winning design so they ran a profile print competition between July and September 2018.

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CONSUMER 9/12/2018

(L to R) Mukesh Dhoundiyal, Babu Kaimal, Nagaraj Yellapragada, Krishna Murthy Janardhanan (Britannia Regional Manager) and Srikanth Mallampalli    UAE plays a key role in Britannia’s centennial celebrations Britannia Industries,…

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BME innovates with Twinings ‘INFUSO’ infusions launch 2/12/2018

This year, Twinings developed a new range of refreshing infusions labeled ‘Infuso’.

To launch it in the UAE, BME’s Sales & Marketing team came up with an innovative and visionary approach. They created special product stands and positioned them close to the fruit section of retail stores – to highlight the uniqueness of the infused fruits and herbs in Infuso.

Cross-merchandising the stands outside their normal areas has given them unusual and interesting attention value in the strategically selected outlets. It’s proving to be a great way to showcase these new flavors and win customer understanding and interest

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Gerolsteiner sparkling water makes a splash in the UAE 2/12/2018

Gerolsteiner is Germany’s No.1 name in sparkling mineral water and one of the most popular brands around the world. It’s now diving into the UAE and making a successful splash in many retail stores such as Carrefour, Sharjah Coop, Al Maya and more. The range will comprise Apple Spritzer, Natural Still and Sparking Mineral Water.

Gerolsteiner’s rapid market acceptance is attributed to two main factors. Firstly, it has a clean and refreshing taste. Secondly, it’s naturally rich in essential minerals. One liter provides more than one-third of the daily requirement of calcium and one quarter of the daily magnesium requirement.

BME is embracing the challenge to duplicate Gerolsteiner’s success on the UAE stage.

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