Consumer brands: leading in the Lower Gulf

With our comprehensive scope covering foods, beverages and non-food products, we are one of the most sought-after sales and distribution companies in the Lower Gulf.

The five divisions that serve the UAE, Oman and Qatar manage over 40 international brands and over 7000 SKUs. They operate as integrated units to ensure a smooth marketing chain from port delivery to store presentation.

Key benefits

  • Strategic Business Unit (SBUs) within BME have their own dedicated team, responsible for all operations within the product group.
  • Our matrix organizational structure ensures efficient sales management, trade marketing initiatives, in-store merchandising and direct distribution without diluting the category/brand focus across market segments.
  • We cover 100% of numeric and weighted distribution in Modern, Traditional and Wholesale Trade. In Direct Distribution we cover 80%.
  • We leverage our multi-product and multi-country status to reduce operational hurdles and to drive negotiations, thereby gaining greater market share/control at the lowest possible cost.
  • Our sales teams are constantly focused on optimal availability, in-store visibility and consistent pricing strategies.