BME’s Tobacco Division was initiated over 50 years ago by the late Dr Zainal Mohebi. During the early 1960s in Dubai he introduced Habanos, the world’s best hand-rolled cigars, purely out of his passion for the Cuban cigars.
That passion has been transferred throughout the company’s Sales and Marketing team, placing Habanos at the pinnacle of all cigars categories, with distribution throughout the UAE and Oman. The UAE has become the dominant Middle East importer of premium hand-rolled cigars. BME’s portfolio has expanded to include the marketing of several other brands and tobacco products in the UAE and Oman.
The first exclusive retail chain for premium Cuban cigars, La Casa Del Habano, was opened in the UAE in 1988 and there are now Five stores – Abu Dhabi (1), Dubai (2), Dubai Duty-Free Zone (1), and Muscat, Oman (1).
BME also markets its tobacco products through its own local retail brand, Le Tabac Exclusivo. A wide range of premium cigars and accessories are offered to meet all connoisseur needs.
