Twinings have re-launched their core Green Tea products in the UAE market as part of their global re-launch of the Green Tea segment.
The new packs look more modern, refreshing and carry an oriental look and feel through the depiction of pagodas and a special font.
Although the design is uniquely ‘Green’ and differentiates the Green teas from the Black teas and Infusions, the centralized brand logo
and product information are the clear links that bring the range together as one family.
Changes have been made from the inside as well where all blends have been optimized and been rated much higher in a Consumer Satisfaction Survey than previous blends.
The range has been successfully re-launched in UAE with a never before offer where consumers get a unique branded Tea Pot set with 2 packs
of re-launched products.
The re-launch includes Green Tea Pure,Green Tea with Mint, Green Tea with Lemon and Green Tea with Jasmine.
They’re perfectly complemented by the new range that was launched in April 2016, comprising Green Tea with Ginger, Green Tea with Lemon/Honey, Green Tea Moroccan Mint and Green Tea Forest Fruits.