UAE plays a key role in Britannia’s centennial

(L to R) Mukesh Dhoundiyal, Babu Kaimal, Nagaraj Yellapragada, Krishna Murthy Janardhanan (Britannia Regional Manager) and Srikanth Mallampalli 

Britannia Industries, Indian’s second largest biscuit maker by volume, recently celebrated its centenary.This was also a great occasion to applaud in Dubai, where BME has made Britannia the second largest biscuit brand sold in the UAE.

Britannia’s Managing Director, Varun Berry and its Vice President and Head of International Business, Anindya Dutta, were present at the event where all the distributor teams from across the GCC were invited to take part and share in its future plans and strategy.

The BME team was feted with a memento for their strong contribution to the brand’s success in the UAE, with a commitment by one and all to strive for the No.1 spot.