The future of food is plant-based, and it tastes incredible.

Upfield is the #1 producer of plant-based spreads globally, with iconic brands FLORA, RAMA, BLUE BAND, PROACTIV, BECEL, and COUNTRY CROCK. They are also the proud owners of the leading vegan cheese brand, VIOLIFE.

Zainal Baqer Mohebi LLC, a subsidiary company of Baqer Mohebi Enterprises, represents Upfield and its brands in Oman for marketing and distribution.

Today, Upfield and Zainal Baqer Mohebi LLC have a vision to partner and create a “Better Plant-Based Future,” beginning from product development to environmental performance.

Below are some brands which M/s. Zainal Baqer Mohebi markets in Oman:


Good food starts with natural and simple ingredients. Flora is one of Upfield’s latest product innovations and is the only 100 per cent plant-based cream and butter without any allergens.


Violife is a range of award-winning vegan products made from coconut oil. All Violife products are free from dairy, preservatives, casein, lactose, gluten, nuts, and soya. Violife comes from the Greek word “Vios”, which means “life”. So, it is actually life squared – live life to the full!   Violife brings people together by making food for everyone. Violife is 100% vegan and 100% delicious – you don’t have to be a vegan to enjoy it.

Blue Band

Blue Band Spread has been carefully made for the growth and development of children and can be an important part of a balanced diet and healthy lifestyle.  Blue Band is a blend of selected pure vegetable healthy fats and important vitamins that deliver essential fats to the body – which the body requires for growth and development but cannot produce.

Here’s our coverage in the video of the presence of Upfield in Gulfood 2023.