Last December, Volvic sponsored the UAE version of Tough Mudder.This 2-day competition, run over 15+ kilometers and 20+ obstacles, is referred to as ‘Probably the Toughest Event on the Planet’.
Volvic mineral water has always been associated with vitality, so this unique event was an ideal ‘Sporty’ way to reinforce the brand image. Volvic representatives were delighted to note how the sponsorship succeeded in highlighting brand recognition with potential consumers.
After all, what better way to celebrate the last obstacle conquered than with a refreshing bottle of Volvic?